Wednesday, September 12, 2012

San Diego Music Thing: Workshop Schedule

As I mentioned in another post, the San Diego Music Thing site is a bit challenging to read on a smart phone (or at least on mine), so I thought I'd repost the workshop and panel schedule here, since my site will format it for mobile (thanks, Google!). You can see the full lineup after the jump. I have to say I hadn't really read through the final panelist lineups before and I got really excited. If you're in a new band, you don't want to miss Tim Mays at Music Industry 101, and I'm happy to see some out of town friends on panels, like Nicole Polous of Sideways Media, Dead Air Dave of U.N.C.L.E. Promo, and I'm happy to see the return of David Dufresne of Bandzoogle, Garrett Capone of Crush Management, and Nic Adler of the Roxy. These panels are definitely worth your time, so find a way to be there.

Friday Sep 14, 2012:

11:30 am - 12:45 pm Music Industry 101: The Basics 2012
Everything you need to know about getting started in the business of music. Panelists will discuss recording a quality demo, developing an effective promo package, building a functional website, booking and promoting consistent gigs, releasing your first record, and more. This panel is sure to offer something for everyone.

Panelists include:
Glenn Litwak (Law Offices of Litwack and Havkin), Tim Mays (The Casbah), Marcy Rauer Wagman (Wagman Dickman LLC), Justin Pearson (Three One G Records)

12:45 pm - 1:45 pm How to Pitch Your Band
Get the inside scoop on how to pitch your band to managers, publicists, bloggers and journalists, potential sponsors.

Panelists include:
Stefan Goldby (Buzzine), Tim Godwin (Taylor Guitars), Kelly MacGaunn (Kelleemack PR), Gayl Murphy (Hollywood Correspondant), Masanghai-Sanni Youboty (2101Records / RedOne Productions)

1:15 pm - 2:30 pm Punk Rock Marketing: The Day Social Media Died
Does social media really "move the needle"? How can sites like Facebook or Twitter earn me a booking agent? Do I need a booking agent? Learn the importance of social media sites.

Panelists include:
Corey Denis (Toolshed), Johnny Koch (Thrillcall), Hisham Dahud (Fame House,, Nicole Polous (Sideways Media)

2:00 pm - 3:00 pm Music Publishing: The New Frontier
The world of music publishing- a world where the rights to use music are bought and sold every day. This session will examine numerous opportunities and educate songwriters on the business of music publishing including mechanical royalties, performance royalties, print royalties and synchronization licenses.

Panelists include:
Casey Robison (BMI), James Leach (SESAC)

2:45 pm - 3:45 pm Marketing Your Band: From Retail To Radio
Find out what to do when your band is ready to take the next steps. When is the right time to bring a radio promotion team? How do you maximize retail promotions and do you need to be on a major label to do that?

Panelists include:
Greg Khaikin (The Planetary Group), Dave Sozinho (Dead Air Dave)(U.N.C.L.E. Promo), Mike Sherwood (Warner Brothers)

3:15 pm - 4:15 pm The Business of Touring
Recent changes in the music industry have made touring one of the primary source of revenue for artists. Learn more about the business of touring, how to get booked at the right venues and when is the right time to bring on a booking agent.

Panelists include:
Lou Plaia (ReverbNation), Tonya Cooke (The Roxy), Phil Egenthal (Madison House), Dawson Ludwig (Noise Pop!), Joe Rinaldi (The Griffin)

4:00 pm - 5:00 pm Tap Into Licensing
Working musicians want to know how to tap into the potentially lucrative licensing market. Ranging from basics on how licensing works and tricks and tips for assessing that market, to whom musicians can look to help them facilitate these connections.

Panelists include:
Jeff Gray "Pesci" (Fox Sports), Margaret Saadi Kramer (Antic Inc), Mark Frieser (Disconic)

5:15 pm - 6:15pm Martin Atkins
Martin Atkins is the definition of entrepreneurial activity in cultural arts. His 30+ years in the music business span across borders and industries. He was a member of Public Image Ltd. and Killing Joke, he founded industrial supergroup Pigface and has contributed to Nine Inch Nails and Ministry. Martin is a producer, documentary film maker, DJ and father of four.

Saturday Sep 15, 2012

10:00 am - 11:00 am Lawyers, Guns, and Money: Basic
You never know what may come up now a days in the music industry. Basic knowledge on legal issues in the music business is something that every musician should know a thing or two about.

Panelists include:
David Branfman (Branfman Law Group), Evan Cohen (Manifesto Records), Michael Hoisington (Higgs, Fletcher & Mack LLP)

11:00 am - 12:00 pm Lawyers, Guns, and Money: Advanced
Now that you've got the basic down on all the works related to music law, take a deeper dive into the intricate details of music's legal issues and how to deal with them correctly.

Panelists include:
David Branfman (Branfman Law Group), Evan Cohen (Manifesto Records), Michael Hoisington (Higgs, Fletcher & Mack LLP)

12:00 pm - 1:00 pm Got Management?
This panel will explain the ever-changing role of management and give you the tools to know when it's time to bring on a full time manager.

Panelists include:
Garrett Capone (Crush Management), Mario Escovedo (Requiemme Management)

12:10 pm - 1:10 pm It's All About Branding
In today's digital media age, artists must have brands that are well defined to achieve commercial success and longevity. Take a look at the many aspects involved in creating, disseminating, cultivating and monitoring artist brands to get it down to a science.

Panelists include:
Nadine Gelineau- Moderator (The MuseBox), Allison Shaw (Manic Monkee), Chris Trovero (Manifest Destiny), Elissa Felman (Spectacle Entertainment Group), Erik Koral (FanManager LLC), Jay Warsinske (, Angie Bowie

1:15 pm - 2:15 pm Wayne Kramer
Wayne Kramer was a teenage greaser and leader of Detroit's incendiary MC5, widely recognized as the pioneers of punk rock. Original guitarist for Was (Not Was) and co-founder of prison charity Jail Guitar Doors with Billy Bragg, Kramer has lived the proverbial nine lives. He has worked as a composer for film (Talladega Nights, Let Fury Have The Hour, Hacking Democracy) and television (East Bound & Down, Split Ends) since 2006 and has considered himeslf an activist for over forty years.

2:30 pm - 3:45 pm Songwriting
Join us for a conversation with some of our favorite songwriters.

Panelists include:
Paul Zollo (American Songwriter Magazine), Alejandro Escovedo (Touring Musician), John Thomas-Griffith (Touring Musician, Cowboy Mouth)

2:45 pm - 3:55 pm Brass in Pocket: Accessing More Musician Income
How are you earning a living as a musician, and what are the untapped income sources you're missing? Join us for an engaging, practical discussion about the surprising array of revenue streams available to today's musicians and composers, and the novel income-earning opportunities that have developed over the past decade. Learn how the money flows back to creators, and how to expand your revenue-generating capacity.

Panelists include:
Kristin Thomson - Moderator (Future of Music Coalition), Cyndi Lynott (Stiletto Entertainment), Tim Sweeney (Tim Sweeney and Associates), Martin Atkins (Toursmart)

3:55 pm - 4:55 pm Tooting Your Own Horn
A how to guide on approaching the media. How indie musicians can target and present to media outlets.

Panelists include:
George Varga (Union Tribune), Ben Westhoff (LA WEEKLY), Kevin Bronson (Buzzbands LA/KCSN), Chris Morris (Billboard), Michael Corcoran (Austin Chronicle)

4:05 pm - 5:05 pm Website Demolition Derby
Witness live critiques of band websites. Reviewing panelists will be ruthless and leave all diplomacy aside. The site's design, organization, content and functionality will be assessed. How does the website fit with the artist's overall online strategy, how good it is towards achieving certain goals?

David Dufresne (CEO of website platform Bandzoogle), Nic Adler (The Roxy), and Nathan Levinson (Adler Integrated) are some of the World's top experts when it comes to artists' online presence, having worked with thousands of bands in many different roles. They know what works, and what doesn't work. We have instructed them to be ruthless and honest, so this should be a fun and useful session. If you plan to attend and make sure we review your site, send it in advance to mentioning the SDMT Website Demolition Derby.

Panelists include:
David Dufresne (Bandzoogle), Nic Adler (The Roxy), Nathan Levinson (Adler Integrated)

5:15 pm - 6:15 pm Chuck D
As the founder of Public Enemy, Chuck D is one of the most colossal figures in the history of hip-hop, not to mention it's most respected intellectual. He redefined hip-hop as music with message, and his strident radicalism ushered in an era when rap was closely scrutinized for it's content. Although rap's primary concerns have changed over the years, its status as America's most controversial art form has only gotten stronger.

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