Thursday, September 12, 2013



10am - 7pm - Registration open at the Sheraton Hotel, Mission Valley

10:00am - 11:00am - Lawyers, Guns and Money (Beginners)
11:15am - 12:15pm - Lawyers, Guns and Money (Advanced)
aYou never know what may come up now a days in the music industry. Basic knowledge on legal issues in the music business is something that every musician should know a thing or two about. This panel will cover copyright basics for musicians/songwriters, trademark basics, record deal basics, and Publishing Basics.
Panelists Include: David Branfman, Branfman Law Group; Michael Hoisington, Higgs, Fletcher & Mack, LLP; David Lizerbram, David Lizerbram & Associates; Valerie Nemeth, Valerie Nemeth, Esq.; Donald Jasko, Digital Economics, LLC

10:00am - 3:00pm
SDMT Trade Show

10:30am - 11:15am
Every Artist Insured: Finding Affordable Health Insurance under Covered California
Are you confused about Health Care Reform? This workshop will walk you through your Covered California options and requirements, provide important information relevant to freelancers and the self-employed, help you figure out how to get affordable health insurance with the help of tax credits and federal subsidies and answer all of your burning questions.
With The Actors Fund & MusiCares

11:15am - 12:00pm
Mentoring: PR Boot Camp
When and how do you draft a good press release? What should you include in your media kit? How do you compose a professional email pitching your band to venues, sponsors and journalists? All this in more in our PR Bootcamp.
With Andie Cox, The Grammy Museum; Nicole Poulos, Sideways Media; Wendy Brynford-Jones, Hello Wendy PR; Fiona Bloom, The Bloom Effect and Kelly MacGaunn, kelleemack pr

11:30am - 12:30pm
Producers Roundtable
This is your chance to get your music in front of a panel of producers and get some great feedback, tips and tricks and more.
Panelists Include: Andrew Click, Andrew Click Productions; Brad Kohn, Home Farm Studios; Jim Roach, Red Parade Music; Milton Davis, Tallest Man Productions

12:15pm - 1:15pm
Mentoring: Website Demolition Derby with Bandzoogle
This workshop offers live critiques of musician websites. Each site's design, organization, content and functionality will be assessed. How does the website fit with the artist's overall online strategy, and how successfully does it achieve their goals? The reviewers are extremely knowledgeable about website best practices and deeply allergic to bad design, Flash widgets and unreadable fonts. Reviews will be ruthless, and diplomacy will be left aside, but all reviews will aim to teach everyone some website design best practices.
With Dave Cool, Bandzoogle

12:30pm - 1:15pm
Artist Session: Scott Page, Pink Floyd

1:00pm - 2:00pm
Bands and Brands
Now more than ever, brands are presenting a new revenue stream for artists. This panel will explain with is entailed in aligning an artist with a brand. What do brands look for? How does this benefit the band? The brand? What are examples of success?
Panelists Include: Monica Vergel de Dios, SpinMedia: Nick Rice, Creative Partnership Marketing; Jeff Leeds, Spin Media

1:45pm - 2:45pm
Mentoring: How To Pitch Your Band to Media
This all-star group of music journalists is going to listen to you pitch your band, review your press kit and give you all the insider tips on how to get your band covered. Bring your press kit and materials with you!
With Ben Westhoff, LA Weekly; Andrea Domanick, Las Vegas Sun; Katie Bain, LA Weekly; Jeff Weiss, Passion of the Weiss; Rebecca Haithcoat, Myspace Music; Dennis Romero, LA Weekly

1:45pm - 2:30pm
Artist Session: Lol Tolhurst, The Cure

2:30pm - 3:30pm
Radio Promotions
How do you get your music on the radio? When should you bring in a radio promotions team and how do industry events help you get air play?
Panelists Include Christy Taylor, 91x; Dead Air Dave, U.N.C.L.E. Promo; Michele Clark, Sunset Sessions

3:30pm - 4:30pm
Featured Speaker: Mike Herrera

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