Thursday, September 12, 2013


10am - 7pm - Registration open at the Sheraton Hotel, Mission Valley

10:45am - 11:45am
Music Industry 101: The Basics 2013
Everything you need to know about getting started in the business of music. Panelists will discuss recording a quality demo, developing an effective promo package and how to market your band, booking and promoting consistent gigs, releasing your first record, and more. This panel is sure to offer something for everyone.
Panelists Include: Tim Mays, The Casbah; Fiona Bloom, The Bloom Effect; Chelsea Schwartz, High Voltage Mag; Robert Bray, The Locust; Tim Pyles, FM 94/9; Marc Wilson, Warner Chappell

11:00am - 5:00pm
SDMT Tradeshow

11:30am - 12:30pm
Shout It Out: PR & Promoting Your Music
Learn how to tell the world about your band from some of the industry's top marketers and publicists.
Panelists Include: Stefan Goldby, Chemistry Productions; Marni Wandner, Sneak Attack Media; Inge Colsen; Girlie Action; Sarah Landy, 'stache media; Nicole Poulos, Sideways Media

11:45am - 12:30pm
Mentoring: Songwriting
Paul Zollo wrote the book on songwriting, literally - Songwriters On Songwriting . This session will discuss wisdom on the art and craft of songwriting. It's not a discussion of the business – but the creative side – of songwriting.
With Paul Zollo

12:30pm - 1:30pm
Secrets of Synchronization
Licensing your songs for Synchronization (Film / Television / Video Games / Commercials / Trailers etc.) is the last frontier for big bottom line numbers. How did we get here? How can you get there and maximize your potential for licensing, and how do you capitalize on a successful song placement? Panelists include major music supervisors, music licensors, a platinum selling artist, and industry professionals to provide insight and brutal honesty.
Panelists Include: Jeff Gray, Retrofit Tunes; PJ Bloom, Neophonic; John Anderson, HoneyPot Unlimited; Mark Frieser, Sync Exchange; Brett Anderson, The Donnas; Brandon Boucher, pigFACTORY USA

12:30pm - 1:15pm
Mentoring: A&R
with Marc Wilson, Warner Chappell

1:15pm - 2:00pm
Mentoring: Tour Marketing
with Sarah Landy, 'stache media

1:15pm - 2:15pm
Team DIY: Building The Artist's Team
How do you put together your dream artist team? Learn how to find the perfect management, digital team, booking agent and everything else you need to take it to the next level.
Panelists Include: Allison Shaw, Manic Monkee MGMT and Marketing; Karen Allen, Tag Strategic; Ben Watson, Us vs. Them; Jay Warsinski,; Marcus Spence, Mosley Group; David Bason, MGMT Company

2:00pm - 3:00pm
New Music Tech
The latest and greatest apps and technology to help you get the word out and connect with your fans.
Panelists Include: Rynda Laurel, 1968 Media; Andy Pickens, Jamplify; Benji Rogers, PledgeMusic; Sarah Wefald, Relentless Artist Management; Michael Schneider, BandPage

2:45pm - 3:30pm
Artist Sessions: Brett Anderson, The Donnas

2:45pm - 3:45pm
Dos and Don'ts of Music Distribution
The panel will discuss easy strategies for independent musicians and labels to maximize online sales. Including setting up your music for sale in all formats, why YouTube is important to all performing musicians and physical sales in a digital world- the cd, vinyl and dvd in 2013 . We will also tackle the controversy over low payouts from Pandora and other streaming platforms and should this matter to the independent artist?
Panelists Include: Ray Farrell, finetunes, USA; Pat Magnarella, Pat Magnarella Management; Timothy Trudeau, Syntax Distribution

3:30pm - 4:30pm
Management for Emerging Artists: Keys to Success
Managers from some of the coolest up and coming acts talk about how to break emerging artists. Find out what managers are looking for when signing an artist and what you should be looking for when selecting representation, how to get a record deal and the best ways to build locally and tour.
Panelists Include: Garrett Capone, Crush Management; Isaac Heymann, 108 Management; Josh Terry, Aware Records & A-Squared Management; Elissa Felman, AAM

4:15pm - 5:00pm
Mentoring: Creativity in Social Media
You have your Facebook, Twitter, Google+, Tumblr...pages all set up. Now what? Learn the ins and outs of social media, how to present yourself authentically and get some tips on how to interact with your fans.
With: Rynda Laurel, 1968 Media; Kelly Ross Kerr, Amped Up Digital

5:00pm - 6:00pm
Featured Speaker: Kim Gordon

6:00pm - 8:00pm
SDMT Poolside Happy Hour
with Creepxotica

6:00pm - 12:00am
Satellite Box Office Open

8:00pm - 1:30am
SDMT Music Fest

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