Back in February, I wrote extensively about Sunset Sessions. In a nutshell, the annual gathering presents bands to the small (<500) attentive audience of radio program directors and music supervisors who come from all over the country. Michele Clark has been doing Sunset Sessions for 14 years in the AAA format (Adult Album Alternative. Think KPRI). This year, the organization decided to expand, and this week they're back at La Costa for Sunset Sessions Rock-"Where Alternative Meets Active Rock".
Today kicked off with registration and some evening and late night music showcases. I was only able to stick around for the first round of bands, but those happened to include Deep Dark Robot (as well as an acoustic 91X performance by Linda Perry), Redlight King, AWOLnation, and our own home grown favorites, Transfer, who announced that they have an upcoming European tour including some huge festivals as well as getting their record picked up by a European label as well as signing with a music publisher.
I shot a ton of video, but I will have to upload as I attempt to get some sleep and will try to post it in the morning. In the meantime, the rest of my photos are after the jump if you click 'keep on reading'. I'll continue with my tweets and stuff throughout the day on Friday, and again if I can make it up on Saturday.