Wednesday, March 07, 2012
FM 94/9: About The Music (Again)
One of the most divisive moves in recent radio history was FM 94/9's acquisition of The Mikey Show. Instead of rehashing the controversial move by the station, I'll just report that The Mikey Show is no more. Mike Esparza's contract was through January 2013, so it will be interesting to find out why his contract was cut short. Personally, I would love to believe that with all the craziness around Rush Limbaugh in the past few weeks (um, decades) the station is somehow taking a stand against politically divisive rhetoric in what is going to be an extremely volatile presidential election year. I'm probably way over-thinking, however, and it probably just has a lot more to do with the show not meeting ratings expectations as radio ratings shifted so dramatically when PPM was introduced. It also just might be part of the station's recent buttoning-up that included the end of some of the specialty shows and features. Eyes and ears will definitely be glued to see the station's next move, especially as 91X is still looking to fill the recently vacated PD position that also has the potential to alter the market. I don't usually solicit comments, but I would LOVE to know what you all think about this. If you wanna be a troll, the commenting has already begun on Facebook.