Thursday, June 21, 2007

San Diego Radio Format Change

Once upon a time I worked in advertising. I was an assistant to media buyers at, what was at the time, the biggest media buying agency in San Diego (maybe it still is?). We bought airtime for clients from all the local tv and radio stations in the market, negotiating rates, placing ads based on demographic info and whatnot. My job was to make sure the shit ran in the right places at the right time. I didn't make the kinda money that all those college recruiters tell you is waiting for you once you have a degree, but it was fun, it was good experience, and the fringe benefit of working with media is all the free shit. I mean, bucket loads of concert tickets, Padres tickets, parties galore with booze freely pouring, lengthy lunches, and oh, yeah, the experience was great. Even though I'm no longer in media, my interest in radio and tv hasn't dwindled and I still like information about ratings, new show pilots, show cancellations, and in this case, radio format changes.

So another radio station bites the dust. 103.7 FM, San Diego Free FM, is ending its run as an FM talk station. I don't think I've ever listened to the station in this format, mostly because talk radio raises my blood pressure to unnecessary levels so it's not a station I'm gonna miss. The station is going to be 103.7 K-Surf 60s and 70s. So it's kinda oldies and kinda back to the Planet format? We shall see how that works out come the November book, I guess.

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