Monday, March 02, 2009

On Twitter? Join The National Tweet-A-Thon To Fight Global Poverty, March 2-5

National CineMedia’s (NCM) Fathom hosts the first-ever sponsored Tweet-a-thon, an online Twitter community campaign, March 2-5, to empower marginalized women and girls in the world’s poorest countries. During the four-day campaign, each Tweet secures a 10 cent donation – up to 50,000 Tweets – from NCM Fathom to the global humanitarian organization CARE. The Twitter campaign honors International Women’s Day and the upcoming event A Powerful Noise Live! in 450 select movie theatres nationwide on March 5th. For full event details and instructions on the many ways you can participate, click 'keep on reading'.

Each A Powerful Noise Tweet must include the hash tag #apowerfulnoise to generate the donation. Twitter users are encouraged to craft their own Tweet or use one of the examples below.

* “I support empowerment of women worldwide with this tweet. Each tweet raises 10 cents for CARE. #apowerfulnoise”

* “First time you can raise money for worthy cause by sending a tweet. Help CARE support women globally: #apowerfulnoise.“

Twitter users may donate their avatar and replace it with an image of the red female sign. The image is available at

“NCM Fathom is proud to support CARE with this first-ever Tweet-a-thon,” said Dan Diamond, vice president of NCM Fathom. “We’re excited to bring Twitter users the opportunity to raise funds for CARE simply by Tweeting a specific phrase with no personal donation required. We hope Twitter users actively participate during this campaign to help support girls and women around the world.”

In addition to Tweeting, online users also have the opportunity to upload an image of themselves or a woman they admire to an online visual petition widget at Together the images will form a mosaic. As more images and stories are uploaded, the “louder” the movement becomes. Users may also view the A Powerful Noise Live! trailer and clips from the documentary as well as purchase event tickets.

“The Tweet-a-thon is a great way to share our collective viewpoints and make a difference in the lives of marginalized women and girls,” says Dr. Helene Gayle, president and CEO of CARE. “We appreciate NCM Fathom’s support to connect CARE with this growing online community and help jumpstart important dialogue in a new and engaging way.”

Presented by NCM Fathom and CARE, in partnership with ONE and the UN Commission on the Status of Women, A Powerful Noise Live! is a one-night, in-theatre event on Thursday, March 5th that kicks off with the documentary “A Powerful Noise,” providing attendees a glimpse into the unbending efforts of three women to create change in Bosnia, Mali and Vietnam.

The documentary will be followed by a town hall discussion broadcast LIVE from New York City. This is an exclusive opportunity to hear leading experts and advocates including Madeleine K. Albright, Christy Turlington Burns, Dr. Helene Gayle, Nicholas Kristof and Natalie Portman speak about the broader problems – and solutions – facing millions of women and girls in the world’s poorest countries.

Tickets for A Powerful Noise Live! are available at presenting theatre box offices and online at For a complete list of theatre locations and prices, please visit the web site (theatres and participants may be subject to change).

A Powerful Noise Live! appears on the big screen in high-definition with Cinema Surround Sound in more than 450 select movie theatres through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.

For additional information about eliminating global poverty, please visit

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